Admissions doesn't have to feel like this.

We've been where you are

Admissions has become an industry of contradictions. Every source says something different. One says start early. Another says don't stress. It's all about the test scores, until someone tells you it's really the extracurriculars. Be well-rounded, unless you should specialize. The school says everything is fine. Every other signal says you're already behind.

And the hardest part: the families doing the most research are often the ones who feel the least certain. They've put in the work. They've had the conversations. But the more they learn, the less clear the path becomes. They don't know what they don't know.

What those families need isn't more information. It's someone who can look at their kid's specific situation and say: here's the plan, here's why, here's what to focus on right now.

That's what we do.

Every advisor on our team has navigated the exact process your kid is preparing for. TJ alumni teach TJ prep. Med students with top MCATs advise pre-med. Goldman and McKinsey alumni coach careers. We didn't study admissions. We lived it.

We founded this company because a friend called with the same problem you have right now. She'd done everything right and still felt lost. I attended Thomas Jefferson High School for Science and Technology, then ranked the #1 high school in the country, I graduated from University of Virginia McIntire, the #2 undergraduate business program in the U.S., broke into private equity, and was working at Goldman Sachs. I've been navigating competitive admissions my entire life. So I built her a plan. Then her friend called. Then another.

I left finance and built this.

My co-founder Vishnu Murthy and I had been wrestling with this problem since we were students ourselves. We'd guided over 300 families before EduAvenues even had a name. Vishnu passed away unexpectedly, but the standard he set still drives everything we do: do it right, or don't do it at all.

Today our team hails from TJ, Harvard, Stanford, Cornell, Columbia, and UVA. They've sat in the same classrooms and navigated the same decisions your kid is facing now.

For a longer read on how we approach this work and who we work best with, here's our philosophy.

Neil Kothari

TJHSST Alumnus · UVA McIntire · Former Goldman Sachs
Fmr. TJ Partnership Fund Board · Co-Founder, EduAvenues